Why we write your pitch as a public thread instead of an email

You delete cold emails. We do too.

The reason is not that you are too busy to read them. The reason is that you can spot a template in the first line. If the email starts with a compliment about your company that could apply to any company in your sector, you know the sender has a list of 500 people and you are just a name on it.

Inbox filters know this too. Gmail and Outlook look at how many similar emails a sender has sent in the last hour. If the sender mailed 200 people the same pitch with a swapped variable, the filter puts it in the spam folder or the promotions tab. You never see it. If you do see it, the template structure gives it away. You hit archive before the second paragraph.

A standard reply rate in cold outreach is a few percent. That means the vast majority of people deleted the message. If you are the one who replied, the sender got lucky. They did not earn it.

We do not think you should have to reply to see if a supplier is worth talking to. So we do the work before we send the message.

We look at your business. We find the specific thing you do that a supplier could actually help with. Maybe your second depot in Leeds is running on a system that does not talk to the main office. Maybe your checkout process on Shopify drops customer details before they reach your fulfilment partner. We find the actual gap.

Then we write it up as a thread. A thread on a public site, or a shared document, that lays out the problem and the fix step by step. We send you a short email with a link to it. The email is two sentences. It does not try to sell you anything. It just says we looked at your setup, found a gap, and wrote down how to fix it. You can read it or ignore it.

If you click the link, you are not committing to a sales call. You are just reading a document. You can check if we are right. You can see if we actually understand how your depot in Leeds operates, or if we just looked at your homepage for five minutes. The work is there for you to judge.

This changes the interaction. You do not have to reply to find out if the supplier knows what they are talking about. The homework is already done and visible. If the research is wrong, you ignore it. If the research is right, you know the supplier is not wasting your time.

We write the thread because it proves we did the work. A cold email asks for your time to explain what we do. A thread gives you the answer and lets you decide if it is worth talking to us. It puts the burden of effort on us, where it belongs.